Posts Tagged ‘frames’
Equivalency and Emphasis Frames
Chong and Druckman, in the context of media and communications, claim that framing takes two principal formats – equivalency and emphasis frames. Equivalency frames refer to statements which are logically equivalent, but phrased differently. Thus, the phrasing causes individuals to alter their preferences. With emphasis frames, people make different judgements depending on which aspect of a…
Read MoreFrames as Thinking Contexts
Frames and framing are one of the key pillars of NTCenter’s conceptual model and practical kits for understanding and designing working solutions to the educational implications of misinformation and disinformation. What are frames We know that people think in contexts which are well defined and which have clear semantic roles, and these thinking contexts are known…
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