Principal Expertise and Activity Areas
Misinformation and Disinformation
Education-oriented applied research and studies into the practical implications of creating and propagating misinformation and disinformation. Framework for classification and hierarchy of related information types, purpose and objectives. Analytical framework on cognitive influence and propagation triggers, mechanisms of perception and vectors of cognition, incl. psychophysiological and neurobiological involvement.
Promoting media and information literacy (MIL) to special groups and the wider public through the network of EDMO regional digital observation hubs. Partnering with AI-technology leaders in monitoring digital information dynamics and narratives. Exploring cognitive and information warfare models and patterns and their social and political implications.
Eye-tracking for Research
We have research-grade eye-tracking tech from Pupil Labs, one of the leading suppliers of top research labs. Using specially-designed glasses, we can see how different stimuli affect track gaze, fixation, saccades, scanpath, blinks, and pupil dilation. Further analysis allows compilation of data on areas of interest (AOIs) and heatmaps, as well as emotional arousal and cognitive load. We are able to collect 200 data points per second for each of the metrics.
The technology is suitable for analysing the impact of information stimuli, online behaviour, consumer behaviour, orientation and navigation in stores or urban environments, attention to and effectiveness of signage and more.
Practical Cognitive Science
Creating conceptual models for practical solutions of educational and social problems based primarily on cognitive science, with an emphasis on cognitive triggers and vectors, cognitive biases and logical fallacies, conspiracy theories, decision-making and advanced critical thinking models. We borrow concepts and findings from evolutionary biology, neuroscience, neurobiology, cognitive linguistics, psychology, psychophysiology and other scientific domains to explain the effects of teaching and various external stimuli, including disinformation, propaganda and FIMI. This connects directly to our use of eye-tracking technology - see Research and Analyses below.
Development and pilot testing of practical and scalable science-based models, methods and tools for universities, schools and school systems. Research design and implementation.
The Blueprint
The Blueprint is our latest cognitive analytical model for educators and analysts. This is a complex corpus comprised of seven elements, each representing a specific trigger and vector of cognitive influence and mechanics. In combination, they provide a science-based framework for analytical work and educational interventions.
We are releasing it chapter by chapter as we do final edits and clean up the underlying research base.
Culture, Heritage and Society
Developing and supporting ideas and innovation related to cultural competence, supporting the GLAM (Galleries, Libraries, Archives, Museums) sector, universities and private businesses in promoting cultural studies, preservation of cultural heritage and developing the professional competences of young professionals. Supporting beneficiaries and consortia through the network of National Contact Points in Horizon Europe Cluster 2: Culture, Creativity and Inclusive Society.
Providing solutions for improved coverage and effectiveness of Citizenship Education across Europe.
Complementary and Auxilliary Activities
Project Design
Conceptual design and detailed implementation planning for innovative applied research, analysis and training interventions. Structuring and drafting feasibility studies and plans for sustained development/operations for cross-country initiatives in the domain of education and training. Design and implementation of quality and impact management plans and systems.
Research and Analyses
Design of surveys and questionnaires, collection of data, collection of relevant publicly available statistical data, processing of quantitative data, creating visual representations and infographics. Use of eye-tracking technology to assess cognitive load, fixation duration, scanpath and emotional arousal from disinformation-related digital stimuli. Qualitative and quantitative analyses and context-informed interpretation.
Digital Learning Content
Design of standalone training materials, videos, assignments, tests, and of fully-integrated digital lessons. Design of case studies and exams. Extensive focus on media and information literacy (MIL) and critical thinking resources and activities. Deployment of Learning Management Systems (LMS), planning and managing organisational transition from traditional in-person and on-site training delivery to blended and online learning.